What are the appropriate language conventions?
There are two kinds of language conventions, formal and informal, each of which are used in different ways depending on what situation it is and whom they are taking to. Formal language is mostly used by people who are talking with people of authority such as administrators, employers, police or lawyers. This language would be used to write formal documents such reports and informational websites. Instead of starting a letter with “Hi” and their first name, you would start with “Dear” and address the person as either “Sir, Madam, Mr, Mrs, Ms or Miss”. This opening shows respect to whomever you are writing to. Slang is avoided when using formal language because it is associated with informal language, these are words such as “LOL” (Laughing out loud) and “OMG” (Oh my god, or gosh).
Informal language is the language that you typically would use with your friends and in terms of web pages usually it would be used to write on personalised blogs dedicated to things such a film and fashion. Usually you would write your opinion on things such as films as you would say it without any formal altering of the text.
What are the appropriate language conventions of web pages?
For web pages the appropriate language convention is the correct use of tags when coding in HTML and CSS like the use of HTML opening and closing tags. HTML tags should be written with upper case letters, for example, HTML, BODY, EM and P. HTML attributes are written with lowercase letters (e.g. src, class and id). Values for CSS should be surrounded by single quotes, document language element names should be in upper case letters and document language attribute names should be in lower case letters and surrounded by double quotes.
Web pages mostly consist of formal language like professional websites such as news sites that provide the public with local and world headlines. The use of formal language is needed to provide a professional service to the public. The only time you’ll come across informal language for a webpage is on a blog or a social media webpage.