Purposes ( business vs personal)

What are the appropriate language conventions of creating business versus personal text creation?

Business: When creating text in which you would send in some way to a business you are working for or may need to get in contact with, it is important to use formal language when addressing them because they’re a professional business so making a good impression is key.

Personal: Creating text for personal reasons gives you the freedom to write in whatever context you so desire. When writing personal text you usually use informal language to speak to one another as  you usually speak in person informally.

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